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Doing Business in Europe, by Gabriele Suder
Fee Download Doing Business in Europe, by Gabriele Suder
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Electronic Inspection Copy available for instructors here
This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.
Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.
New to this edition:
- Expanded coverage of lobbying, SMEs and globalization
- New real-life case studies using a wide range of examples from across Europe
- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies
An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
- Sales Rank: #1400616 in eBooks
- Published on: 2011-12-16
- Released on: 2014-02-10
- Format: Kindle eBook
Review
'Dr. Suder delivers an ideal portrait of what EU policies should be, as well as their long-term impact on business. For anyone who wants to understand the inner workings of the socio-economic experiement that is the EU, this book is second to none. It's also the ideal book for the pragmatic, hands-on entrepreneur' - Patrick Schmidt dialogin, The Delta Intercultural Academy
Most helpful customer reviews
0 of 0 people found the following review helpful.
Relevant but...
By Amandine Trosseler
This book brings relevant advices but too many historical references damage the immediate operational side.
Ce livre apporte des conseils pertinents, mais comporte beaucoup de références historiques qui nuisent à l’opérationnalité immédiate.
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